Page 4 - 2014 - 2015 Annual Report

ECONOMIC DEVELOPMENT

FACTS (cont.) Downtown Communication

UNDER CONSTRUCTION Successfully launched the Social Connection
The Metropolitan Newsletter providing information about Downtown
48 unit condominium/Retail/Office – SOFA businesses and communicating the goals and
programs of the DDA organization.
Uptown Atlantic
Mixed-Use: Produced: Three six-page newsletters with 1,500
49,000 SF Retail, 47,000 SF Class A Office, printed and delivered for each issue.
116 Apartments – W. Atlantic Ave
Created a business spotlight within each newsletter:
Uptown Delray “I Am the DDA” to highlight Downtown merchants.
146 Apartments and 3,529 SF Office - SOFA
Business Retention Programs
SofA Two
55 Apartments – SOFA Successfully implemented and executed eight
marketing programs focused on shopping, small
business, restaurants and holidays.
LEASING
SofA One All programs produced involve the merchants and
117 Apartments - SOFA were created to drive traffic to the downtown
businesses – all receiving positive results as reflected in
The SOFA (South of Atlantic) District is situated the increase in sales and survey results.
South of Atlantic Ave., to 2nd St., east to SE 5th
Ave., and West to South Swinton Ave. Annual Report Video

Redeveloped the Annual Report document and
produced a video to visually communicate to the
residents, business and property owners the positive
impact of the DDA organization.

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