Page 12 - AnnualReport-20162017-V8
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LIVE IT UP POSITION MARKETING
Delray Beach Fashion Week Savor the Avenue
The award-winning, 4th annual Delray Beach Fashion Cheers to a successful 9th annual Savor the Avenue on
Week transformed Downtown from January 25-29, 2017 March 27, 2017!
with fashion runway events, designers showcase, fashion
luncheon, Stiletto Race, and for the first time a Boutique Highlights:
Pop Up Shopping Event. • DDA partnership with Boca Raton & Delray Magazines.
Created by the Delray Beach Downtown Development • 1,100 guests at the five block, 1, 300 ft. long dining
Authority and the local merchants, hundreds of people
attended each event, and the sold-out fashion show runway table.
seats raised more than $50,000 for the Achievement • 16 downtown restaurants participated in the event
serving 40−125 guests at their tables averaging a $115
ticket price.
• Steve Weagle, Chief Meteorologist, WPTV was the
emcee.
• $3,200 was raised for the Delray Beach Public Library.
• Table Décor contest winners — 1st place & People’s
Choice: Salt 7, 2nd place: 50 Ocean, 3rd place: Max’s
Harvest.
• Restaurant revenue from this event was estimated at
$126,500.
12 Annual Report | 2016–2017
