Page 11 - AnnualReport2015_16

POSITION MARKETING LIVE IT UP

Digital Signage The DDA and Old School Square worked together with the
Downtown art community to revitalize the First Friday Art Walk
• The DDA applied for and received a $5,000 grant from Visit marketing program. Initiatives enhanced the customer experience
Florida for new digital signage equipment and production and increased exposure for the Downtown Art & Culture scene.
of videos for use in promoting Downtown. Highlights included:
• Brand Delray Beach as an
• Digital Signage is located in the Visitors Information Center
and features curated information about the Downtown. “Arts Destination” as it has
Examples include: still image and video, trolley, weather been for 150 years.
and event information, and merchant promotions pulled • Incorporate host venue’s.
from their landing pages on the new website. • Increased PR and
marketing:
DDA Marketing Programs – “Inside Downtown
Delray Beach Series”Art & Culture video
Delray Orchid Giveaway – Monthly First Friday Art Walk Blog highlighting the
unique gallery offers and promotions
In honor of Mother’s Day, the DDA presented this program – Populated the First Friday Art Walk event listing under
to encourage shoppers to visit the more than 300 fashion the “Downtown Events” webpage with new
boutiques, art galleries, gift shops, spas, salons, and fitness photographs and content
studios Downtown, collect $200 in receipts and receive a – Produced a First Friday Art Walk video
Phalaenopsis Orchid plant. This annual program is generously – Added individual gallery offerings/events to the
supported by the Downtown Merchant and Business Association. Merchant Promotions & Events webpage
This year, the DDA developed new creative and collateral, – Paid posts on Facebook
additional PR, and online and social media and print strategies. – Created a First Friday Art Walk Event on the DDA
Facebook page
Small Business Saturday – Created new First Friday Art Walk brochure and
posters
The main fabric of Downtown Delray Beach is comprised of
93% small business owners, both retail and restaurants, many of Holidays Downtown
whom have had their doors open for over 15 years and some
as long as 80. Downtown celebrated Small Business Saturday The DDA celebrated the December
on November 28, 2015. 2015 holidays with festive décor
and marketing elements to promote
Highlights included: shopping, dining and events in the
• The DDA was a Shop Small Downtown District.
• Advertising campaign with
Neighborhood Champion.
• 300 businesses joined in the day. television, print and social media.
• Shop Small Advertising developed • 100ft Christmas Tree Event —

for television, newspaper, online, provided $30,000 in funding as
social media, and YouTube. sponsorship for lighting, assembly and dismantling of the
• Distributed over 400 tote bags, balloons, door mats, tree.
stickers, pennants, crowns and posters to the participating
businesses.

422 PINS 4,058 16,668 FACEBOOK PAGE
122 FOLLOWERS
UNIQUE VIEWS IMPRESSIONS 1,994 FANS
14 BOARDS +72%
22 VIDEOS MAR – SEP 2016

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