Page 12 - AnnualReport2015_16
P. 12

LIVE IT UP POSITION MARKETING

    Fashion Week                                                Savor the Avenue

    The 3rd annual Delray Beach Fashion Week transformed        Cheers to a successful 8th annual Savor the Avenue on
    Downtown from January 16–23, 2016 with fashion shows,       March 21, 2016!
    runway events, a designer showcase, beauty clinics, a hair  •	 DDA partnership with Boca Raton & Delray Magazine.
    show, and of course shopping.                               •	 1,160 guests at the five block, 1,300 ft. long dining
    Created by the Delray Beach
    Downtown Development Authority                                   table.
    and the local merchants, hundreds                           •	 18 Downtown restaurants participated in the event
    of people attended the events, and
    the sold–out fashion show runway                                 serving 40–110 guests at their tables averaging a
    seats raised more than $7,000                                    $115.00 ticket price.
    for the Achievement Centers for                             •	 Steve Weagle, Chief Meteorologist, WPTV was the
    Children & Families, Old School                                  emcee.
    Square and the Rapunzel Project.                            •	 $3,300 dollars raised for the Delray Beach Historical
                                                                     Society.
                                                                •	 Sponsors: 111 First, Hyatt Place, Atlas Party Rental,
                                                                     Grimes Tents & Events, Delray Garden Center, Atlantic
                                                                     One Realty and South Florida BMW.
                                                                •	 Table Décor contest winners: 1st place — 50 Ocean,
                                                                     2nd place — Salt 7, 3rd place — Max’s Harvest &
                                                                     Max’s Social House.
                                                                •	 Restaurant revenue from this event was estimated at
                                                                     $133,065.

12
   7   8   9   10   11   12   13   14   15   16