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POSITION MARKETING LIVE IT UP

Dine Out Downtown Delray

Restaurant Week

The 1st annual Dine Out Downtown Delray Restaurant Week from
August 1 through 7, 2016 was launched and produced by the
DDA in partnership with the Downtown Delray Beach restaurants
and food and beverage merchants.
Purpose: To showcase the diverse dining scene and wide array of
culinary experiences in Downtown Delray Beach during the summer
season.
What: Dine Out Downtown Delray featured special prix fixe multi–
course lunch and dinner menus and culinary experiences including
cooking classes, wine tasting/food pairing dinners, chef demonstrations and more. The weeklong event
provides locals and visitors an opportunity to sample area restaurants and food/beverage merchants at
special prices. Diners simply selected their choice from the list of participating restaurants and merchants.
Price: Dine Out Deals: $10 and under, Three–Course Prix Fixe Lunches: $20 and under, Three–Course Prix
Fixe Dinners: $20–$40, Culinary Experiences & Events: prices varied by restaurant and merchant.

Charitable Partner: Healthy Bellies, a program of the Delray Beach
Achievement Centers for Children & Families, founded by DaDa's
Executive Chef Bruce Feingold and his wife Amanda, committed
to community outreach and education focusing on nutrition for
under privileged children and families in Delray Beach. More than
$3,000 raised.
Marketing campaign included: Print and online advertisements,
radio and television commercials, E–blasts, postcards, posters, gift
card on–air radio giveaways, social media, digital signage at Palm
Beach International Airport, and an Open Table promotion.

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