Page 3 - DDA 2016 Newsletter

DDA Behind The Scenes

Website Redevelopment & Redesign

The brand new www.downtowndelraybeach.com has launched! “The
DDA, through a public RFP process, selected VUP Media to work with for
the redevelopment of the website which has more than 500,000 annual
visits,” said Laura Simon, Executive Director, DDA. “We are excited to
share this increased visibility for our stakeholders, merchants and the
Downtown.”

Celebrating Mom Enhancements to the site include: a responsive design for all tech
devices; businesses each have a listing and landing page, a media
rich page for photo and video galleries, links to social media including
Facebook feed, and areas to promote events, sales, happy hours and
entertainment; visitors will now be able to search for information by
categories of businesses or interests, keywords and neighborhoods; and
events and promotions will have increased visibility. This is the website to
visit for “All Things Downtown.”

Downtown Employee Parking
Pilot Program

Did you know there are more than 6,000 employees
working in the Downtown area? The DDA and City of
Delray Beach have been researching and planning for the
Downtown Employee Parking Pilot Program. The main goal
is to help balance the flow of parking within the Downtown
allowing for more customer parking by providing a
convenient, safe, consistent parking area for Downtown
employees.

DDA Downtown Delray Orchid Giveaway The Downtown Employee Parking Pilot Program will be
April 30-May 7, 2016 open to employees working afternoon/evening shifts (3pm
– 12am) at the restaurant businesses west of the railroad
Customers collected tracks only beginning this summer. It will be evaluated and
then formally launched to all Downtown employees in the
$2,000 or more in receipts and received a fall. Participation is provided at a reduced rate of $20.00
Phalaenopsis Orchid Plant employee/car per month and allows for parking in permit-
designated areas at the County Court House Garage
Receipts totaled more than (located at the Delray Beach Public Library) and on the
upper deck of the Old School Square Garage.
$52,000Were spent at Downtown
Merchants For more information, please contact the DDA by
email: DDA@downtowndelraybeach.com or phone:
27 Volunteers spend 52 hours at the Orchid stations 561.243.1077.

A Mother’s Day Prize Package giveaway valued at more The DDA and Old
than $500 in dining, spa and shopping certificates was School Square are
working together
hosted at delrayorchidgiveaway.com with the Downtown art community to revitalize the First
Friday Art Walk to enhance the customer experience
and increase exposure for the Downtown Art & Culture
scene. Highlights will include: brand Delray Beach as an
“Arts Destination” as it has been for 150 years, incorporate
host Venue’s, partnerships with restaurants and hotels,
and increased marketing. In addition, the DDA’s “Inside
Downtown Delray Beach Series” of Shopping, Dining and
Lifestyle videos will now include an Art & Culture video
currently in production.

The City of Delray Beach Office of Economic DDA Property & Business Owners
Development in partnership with the DDA and Town Hall
CRA organized the 2nd annual We Love Small Biz
month from May 1-31. The Downtown district is The Delray Beach Downtown Development Authority
comprised of 93% small business owners, both retail hosted a Property & Business Owner Town Hall meeting
and restaurants, many of whom have had their on Wednesday, April 20th, 2016 from 6 p.m. - 8 p.m. at
doors open for over 15 years and some as long as the Delray Beach Public Library. Mikel Oglesby, Deputy
80. Event highlights included the Small Biz MiniCon; Director of the South Florida Regional Transportation
Business Walks on West Atlantic Avenue and the Authority provided an update on the development of the
2nd floor of the Downtown core area; a CRA grants FEC new commuter service as well as current updates
workshop; and the DDA Mother’s Day Orchid to TriRail. The DDA Team presented an overview of the
Giveaway and shopping campaign. organization as well as a new video, followed by open
discussion among the more than 50 attendees for their
2 feedback to assist in guiding the upcoming strategic
planning process and shaping of Downtown. For more
information, please contact the DDA by email: DDA@
downtowndelraybeach.com or phone: 561.243.1077