Page 13 - AnnualReport-20162017-V8
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POSITION MARKETING LIVE IT UP
Downtown Delray Orchid Giveaway Dine Out Downtown Delray
Restaurant Week
In honor of Mother’s Day, the DDA hosted the Downtown
Delray Orchid Giveaway May 1− 13, 2017. Shoppers visited The 2nd annual Dine Out Downtown Delray Restaurant
the more than 300 fashion boutiques, art galleries, gift Week from August 1-7, 2017 was produced by the DDA in
shops, spas, salons, and fitness studios Downtown, partnership with the Downtown Delray Beach restaurants
collected $200 in receipts and received a Phalaenopsis and food and beverage merchants.
Orchid plant. This annual program is generously supported
by the Downtown Merchant and Business Association. What: Dine Out Downtown Delray featured special multi-
course prix fixe lunch and dinner menus and culinary
Highlights: experiences including wine & beer tasting/food pairing
• $115,000 in retail sales — a 25% increase from 2016 dinners, juicing/nutrition class, cocktail classes, chef
• 430 orchids were given away — a 41% increase from demonstrations and more. The week-long event provided
locals and visitors an opportunity to sample Downtown
2016 restaurants, cafés and juice bars at special prices. Diners
• 20 volunteers donated 21 hours of time at the Orchid simply selected their choice from the list of participating
restaurants and merchants.
Stations
Price: Dine Out Deals: $10 and under, Multi−Course Prix
“Our sales on Saturday before Mother’s Day were Fixe Lunches: $20 and under per person, Multi−Course
as good as Christmas Eve,“ said a Downtown Prix Fixe Dinners: $40 and under per person, Culinary
Merchant. Experiences & Events: prices varied by restaurant and
merchant.
Charitable Partner: Delray Beach Homeless Initiative for
Children in partnership with the Palm Beach County Food
Bank. More than $3,000 raised.
Highlights:
• Increase in participating restaurants
• 14 restaurants extended their offers through the month
of August
• 22,209 website page views
Annual Report | 2016–2017 13
