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SUSTAIN PLACEMAKING
Foster a compelling destination by enhancing the physical elements of the downtown.
Clean & Safe Program Downtown Pilot Program Goals — Achieved:
• Enhanced the perception of safety
A program within the City of Delray Beach and funded by • Enhanced the quality of life by decreasing nuisance issues
the CRA, the Clean & Safe Team works directly with the DDA • Increased support of the Downtown Clean & Safe unit
since the designated location of this area focus falls within the
Downtown District. Goals are to ensure public safety, and to The role of the Ambassadors was to be a constant security
improve the quality of lighting, landscaping, and cleanliness, as type presence with a hospitality side, providing customer
well as maintenance of streetscape furniture and amenities. The service support such as giving directions and information about
program includes the Clean Unit, Code Enforcement and public Downtown to the public, safe walk services for employees or
safety. The Downtown Manager and the police department are customers, and serving as an extra set of eyes and ears for
also integral components to this program. safety, lighting, banners and trash. The DDA continues to work
diligently to bring this program back to the Downtown district.
Tactics included:
• Facilitate safe, vibrant and sustainable opportunities to Traffic & Parking
socialize throughout Downtown Delray Beach. • Member of the Parking Management Advisory Board.
• Sustain the value of the social and nighttime economies, while • Key communicator to the Downtown constituents for road
effectively addressing the nuisance activities, managing closures related to events and construction projects.
public safety risks and alleviating quality of life impacts. • The DDA continues its involvement with the new development
• Communicated changes to the merchants and businesses
regarding signage, café ordinances, and business uses. Downtown as it relates to the impact on traffic and parking.
• Collaborations on special events, code issues, the Security • Ongoing promotion of transportation including parking
Ambassador Pilot Program, homeless nuisance, noise
ordinances, and maintenance issues including litter, trash areas, trollies and other forms of mobility available within
cans, graffiti, etc. Downtown through all marketing channels including website,
social media and printed materials.
Downtown Security Ambassador Pilot Program Downtown Paid Parking Program
The City of Delray Beach proposed a Downtown parking meter
The DDA launched a new initiative to further enhance its implementation program, including rates for all public spaces
Placemaking goal of fostering a compelling destination by and employee parking. The DDA, whose board is made up of
enhancing the physical elements of the downtown, and its business owners, created its own parking plan. A Special Town
strategy to maintain a clean, safe and welcoming environment Hall meeting was held for all Downtown businesses, employees
for residents and visitors. The DDA Board recommended that it and residents to review the DDA’s proposed paid parking plan
would fund --- using monies carried forward from the previous options. The plan was presented to the City Commission as
years’ budget --- and conduct a 16-week Pilot/test program, well as the request to delay the parking decision until a study
and to hire Professional Security Consultants. The DDA debuted of the Downtown is completed by urban planning expert Robert
the Delray Beach Security Ambassador Pilot Program on Gibbs, as this will provide guidelines for an effective parking
February 6, 2017 and concluded the program June 6, 2017, program.
in partnership and with direction from the City of Delray Beach
Police Department and the Community Improvement Department.
Two ambassadors in bright yellow shirts were on foot and bike
from 6am – 11pm Sunday through Wednesday and 6am –
1am from Thursday to Saturday. The ambassadors patrolled the
City of Delray Beach Police Department designated areas: from
NW/SW 5th Avenue east on Atlantic Avenue to the Intracoastal
Bridge, and one block on either side of Atlantic Avenue from
Swinton Avenue to the Intracoastal Bridge.
Downtown Security Ambassador & DDA Team
8 Annual Report | 2016–2017
