Page 10 - 2014 - 2015 Annual Report

POSITION MARKETING

SAVOR THE AVENUE Integrated the SOCIAL messaging throughout
Successfully produced the 7th Annual Savor the Email marketing targeting both internal and external
customers.
Avenue premier dining event with an increase to 19
downtown restaurants participating and 1,250 AWARD RECOGNITION
attendees. The International Downtown Association awarded the

Over $132,000 in revenue generated among the 2014 Merritt Award to the 2014 Delray’s Fabulous Fa-
restaurants. shion Week as an event that improved the image and
vitality of the Downtown.
$3,600 donated to the City of Delray Beach
Campaign for Grade Level Reading program. •
C
Conducted survey of attendees: 99% want to
attend next year; 86% were residents, and 84% loved Coastal Living magazine named Delray Beach one of
the event and were extremely satisfied. 96 comments its Top 10 “America’s Happiest Seaside Towns.”
were received.
Delray Beach’s Atlantic Avenue was awarded
100 ft CHRISTMAS TREE EVENT Best Weekend Destination by Palm Beach Illustrated
Provided funding as sponsorship for lighting, Magazine. The PBI Awards-Best of Palm Beach are
determined by the Editors of the magazine, based
assembly and dismantling of the tree. on their experiences throughout the area. “Delray
Beach’s main drag, Atlantic Avenue has evolved into
Promoted all activities on the Palm Beach County’s hottest strip of restaurants, bou-
Downtowndelraybeach.com site receiving over tiques, galleries and cultural experiences, “ said The
37,500 visitors to the page and through Facebook Editors.
and Instagram.

MARKETING COMMUNICATIONS

MESSAGING/PUBLIC RELATIONS
Developed a communication strategy to inform,

educate and engage the media Downtown
businesses and residents.

Increased media exposure: wrote and distributed
15 press releases and 22 news stories, participated in
10 media interviews, and received more than 200 PR
placements.

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