Page 9 - 2014 - 2015 Annual Report
P. 9
POSITION MARKETING
Conducted event impact surveys to determine ROI
on activities.
Developed an “Open for Business” marketing effort
to help drive traffic to those businesses negatively
impacted by construction throughout the year.
Visitor Information Center: Managed by the DDA
on the corner of A1A and E. Atlantic Avenue, the
Center celebrated its 10th anniversary as a resource
for hundreds of visitors a day to the City of Delray
Beach. Dedicated volunteers provided customer
service, hospitality and brochures, calendars, change
and maps to more than 17,000 people.
MARKETING PROGRAMS & ACTIVITIES DELRAY‘S FABULOUS FASHION WEEK
Produced by the DDA in partnership with the
DOWNTOWN MARKETING PROGRAMS
Successfully implemented and executed eight Downtown Merchants.
business focused marketing programs: Shop Small Fashion Week designed to showcase Downtown
Saturday, Holiday’s in Downtown, Fashion Week 2015, Delray Beach businesses and drive sales – Results: 30%
Savor the Avenue, Mother’s Day Annual Orchid increase over last year (estimated in $90k sales).
Giveaway, We Love Small Biz Month in partnership
with the City of Delray Beach Office of Economic Enhanced the presence of Fashion Week and
Development, Summer Marketing Promotion and increased exposure by increasing sponsorship
Tastemakers of Delray. engagement by 90%, Fashion focused attendee
increase by 75%, Increased Merchant participation
Enhanced and increased engagement within all pro- by 30%, Increased Media exposure for the event and
gram areas by 35%. businesses 150%; increased charity donations by 50%.
Men’s Apparel increased 60% and highlighted 11
of our “Delray Designers” kicking off the Fashion
Movement program.
Strengthened partnerships with the Miami Fashion
Network resulting in a year long relationship with
Downtown fashion retailers.
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