Page 8 - 2014 - 2015 Annual Report

SOCIAL SOCIAL SOCIAL

There is only one word to describe Downtown Delray Beach, Florida … SOCIAL!

There is only one word to describe Downtown Delray Beach, Florida … SOCIAL! From culinary experiences to studios, galleries, concerts, lectures and outdoor art events and custom Bring Out the Social Side of You
designed jewelry – Downtown Delray Beach is an art enthusiast’s paradise. Our historic Village by the
Sea is alive with artists of all genres and is a total art experience for you, friends and family to enjoy.

Spas, gyms and unforgettable dining experiences to concerts, outdoor art shows and a beach beyond compare, But let’s not forget “HAPPY.” This year celebrate the Holiday SOCIAL Season in Downtown Delray. Whether you’re shopping with friends for
our historic Village by the Sea is always alive with exciting social seductions. The unique shops throughout the perfect holiday dress, that special one-of-a-kind gift, or hosting a holiday event, Downtown Delray Beach
downtown will have you, your friends and family coming back time and time again … because let’s face it … Coastal Living magazine will soon announce where “America’s Happiest Seaside Town” is.
there’s no way you can do it ALL in one day! Visit www.coastalliving.com/happytowns2015 and cast your vote for Delray Beach, FL!

Come and explore SOCIAL Downtown Delray Beach! POSITION MARKETING#HappyDelray • #CLHappytown is the perfect social setting. Experience Night and Day Downtown Delray. We’re just what you need.

DowntownDelrayBeach.com I 561.243.1077 DelrayBeachDDA.com I 561.243.1077 DelrayBeachDDA.com I 561.243.1077

MARKETING & PROMOTIONS #DowntownDelray #DowntownDelray

#DowntownDelray

INNOVATIVE MARKETING/ADVERTISING PLAN

FOR DOWNTOWN DELRAY BEACH

Created an innovative marketing campaign that Produced 15 professional videos on events, legacy,
enhanced the Night & Day Downtown Delray brand business profiles and general Downtown promotion.
showcasing the authenticity and uniqueness of the Developed the “Inside Downtown Delray Beach”
Downtown as the SOCIAL area within Palm Beach video vignette series featuring Downtown and its
County, the State of Florida and the United States. social scene with an inside track on all that Delray
Beach has to offer, both NIGHT & DAY! From dining to
Implemented the SOCIAL Creative across all shopping, to the lifestyle of living/working Downtown.
channels on a consistent level always driving to the The vignettes also feature health and wellness,
website and social media for information. recreation, and the vibrant night life. The segments
within each video highlighted five businesses with
Produced eight months of advertising to ensure interviews and b-roll, along with other footage
Downtown Delray Beach is “top of mind” in this throughout Downtown. The vignettes were posted on
competitive climate. downtowndelraybeach.com and Youtube/delraydda
and were also used for advertising and promotions.
50,000 copies of the Guide to Downtown Directory Results: increased total views of video library to over
produced and distributed to five Florida Welcome 48,200 views.
Centers throughout the City of Delray Beach and
Palm Beach County. SOCIAL MEDIA

DIGITAL MARKETING GROWTH
Downtowndelraybeach.com site visit grew 19.5%,

488,186 total site visits, 80,000 over 2013/2014
and ranking the site as 161,000 out of 900 million
sites in the USA (ranked by Alexa Ranking).

The Promotions page increased 6% to over 24,500 Engagement has declined due to how Facebook has
views and merchant participation increased by 42%. limited the amount of brand posts that are reaching
In addition, the Fashion Week page launched and their fans. We have adjusted our approach and are
received over 7,500 visits. looking to mitigate this challenge in 2016.

In it‘s second year, we are still seeing growth in traffic
to the Parking page, with over 13,000 visitors turning
8 to our page for parking detais.