Beach Paradise is a upscale casual women's wear shop located in the historic building that is also the Colony Hotel and Cabana on Atlantic Avenue.
Beach Paradise specializes in beautiful gauzy dresses and tops along with hats, bags, and accessories. Dresses run in the $120 range and tops are between 60 and 80 dollars. I loved the colors and prints. Everything is light weight and perfect for the Florida lifestyle. There is even a sale rack upfront. New items come in weekly. Expect personalized and friendly customer service to enhance your shopping experience.