Page 7 - DDA ONBOARDING BROCHURE_final_website

MARKEDToIwNntGown

The DDA has the responsibility to create, plan, and execute initiatives that drive brand awareness,
increase visitor and resident traffic, and sales growth to all the downtown businesses, while
promoting the City of Delray Beach through marketing and advertising mediums. Investing annually
hundreds of thousands of dollars to market the destination.

MAKING IMPRESSIONS FOR DOWNTOWN EVENTS AND PROGRAMS
These events are designed to benefit and highlight
• PR/Media Relations the downtown commercial mix. All programs are
• Communication and messaging built with merchant participation to highlight the
• Web development and Search Engine authenticity of the downtown. We engage over
400 downtown businesses, hosting thousands of
Optimization (SEO) management attendees, and strengthening community pride!
(DowntownDelrayBeach.com)
• National & local advertising strategy • First Friday Art Walk
implemented across all channels • Holiday Décor Contest
• Travel bloggers & writers • Tree Lighting Event
• Strong social media presence • Art & Jazz on the Ave (back by popular demand)
• Communication and messaging • Savor the Avenue
• Fashion Week
VISITORS INFORMATION CENTER • Restaurant Month
Fully-managed center for visitors and residents. • Annual Orchid Giveaway
It is operated by trained volunteers working over • Small Business Saturday
14hr shifts per week. They provide up-to-date • Trick or Treating on the Ave
information on attractions, dining, shopping,
and activities. The VIC is open 7 days a week,
9am–5pm.

All businesses welcome
to be involved!

DELRAY BEACH FASHION WEEK

Delray Beach DDA (as of 10.21) | 7