Page 13 - Annual Report Template

Fashion Week 2021 Restaurant Month 2021

RESTAURANT MONTH Resta1uran3t M,5ont3h 3+
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In its 7th year, Delray Beach Restaurant DDA Annual Report 2020–2021| 12
Week extended this program to span the
entire month of August in light of COVID.
The expansion of the program allowed
ample time for our community to safely
patronize businesses, experience the
celebration with distance in mind, and
drive economic vitality and recovery.
The authentic celebration of our
culinary scene is one of the reasons why
the Downtown Development Authority
continues to fund this restaurant-centric
event. This event is also an opportunity
to garner earned media and extend
the downtown’s marketing exposure
throughout Palm Beach, Broward,
and Miami-Dade counties. Over 50
downtown restaurants participated
with offerings of in-restaurant dining,
take-out and pick up options, hosted
virtual culinary events, and even offered
delivery during the month of August.
Marketing of this event included:
• Television commercial air time
• Printed marketing materials
• Digital advertising on social

platforms