FOR IMMEDIATE RELEASE: Downtown Delray Beach explodes with Style & Fashion during their Fabulous Fashion Show!
Friday, January 18th. 2013, Jule Guaglardi, owner of Roxy Lulu Boutique (in the Pineapple Grove district of Delray Beach), partnered with the DDA (Downtown Development Authority) to organize "Delray's Fabulous Fashion Show".
Ms. Guaglardi was accompanied by Arlene Roberts, of Better Party Rentals, as they hosted the show, while musical performers, the No Pressure Band and Matthew Farmer kicked off the evening.
The fashion show was held on East Atlantic Avenue in front of the Colony Hotel showcasing some 40 merchants from the downtown area, and raising over $1200 towards a scholarship for the Lynn University Fashion Department. Fourteen fashion students and faculty volunteered to assist with the event - led by Dr. Dandeo.
Delray's Fabulous Fashion Show served as part of the DDA's Night & Day in Downtown Delray's Marketing Awareness campaign, highlighting Art & Fashion month. The goal of the program is to bring awareness to the uniqueness and one-of-a-kind appeal offered by the Downtown Delray Beach shops. With that said, over 40 boutiques and salons participated in the show, showcasing more than 100 different looks in each of the four categories: Casual, Beach, Resort and Evening.
The audience grew to over 2000 people, which overlooked an elevated 40-foot runway. Thanks to the hard work of Jule Guaglardi, Laura Simon, Marjorie Ferrer, and the many merchant, University and model volunteers, the show was a great success!
Special thanks to the sponsors of the show: The Colony Hotel and Cabana Club, Better Party Rentals, Roxy Lulu, All Florida Trees and Eassa Properties LLP. As well as the photos by Emiliano Brooks and the Video by B Squared Productions. (photos and video available on the DDA Facebook page, Youtube and website.
The DDA's Night & Day program continues each month, highlighting the downtown shops, restaurants, galleries, salons and spas -please visit www.downtowndelraybeach.com/promotions for continuous updates and the www.facebook.com/delraydda for great information and contests!
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About the Downtown Development Authority:
For the past 42 years, the Downtown Development Authority has assisted in successfully branding Delray Beach as the Village by the Sea. The Delray Beach DDA was created by Resolution 9-71, which became law on March 22, 1971, as a dependent district of the City of Delray Beach.
“The DDA Mission is to enhance and stimulate balanced economic growth through position marketing activities that engage Downtown businesses, residents and visitors while creating a clean, safe, physical and experiential place to live, work and invest.”
The main areas of involvement in downtown redevelopment include: Marketing and Promotions; Economic development programs; Place Making within the DDA boundaries. The DDA also works closely with merchants to develop seasonal retail awareness campaigns to generate traffic and sales and has created a powerful website www.downtowndelraybeach.com and facebook.com/delraydda site that attracts thousands of visits weekly.
Contact:
Laura Simon, Associate Director, Delray Beach Downtown Development Authority
Office: 561.243.1077, Cell: 561-573.3672 lsimon@downtowndelraybeach.com