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POSITION MARKETING LIVE IT UP
Downtown Delray Orchid Giveaway Dine Out Downtown Delray
Restaurant Week
In honor of Mother’s Day, the DDA hosted the Downtown
Delray Orchid Giveaway May 1-12, 2018. Shoppers The 3rd annual Dine Out Downtown Delray Restaurant
visited the more than 200 fashion boutiques, art galleries, Week from August 1 through 7, 2018 was produced by
gift shops, spas, salons, and fitness studios downtown, the DDA in partnership with the Downtown Delray Beach
collected $200 in receipts and received a Phalaenopsis restaurants, cafés and juice bars. The week featured
Orchid plant. This annual program is generously supported special Dine Out Deals for $10 and under, multi-course
by the Downtown Merchant & Business Association. prix fixe lunches for $20 and under and dinners for $40
Highlights: and under, as well as culinary experiences and events
• $140,000 in retail sales - a 22% increase from 2017 including cocktail, pizza and sushi making classes,
• 550 orchids were given away – a 28% increase from doughnut parties, craft food tours and more.
Charitable Partner: Living Hungry: “Not One Hungry
2017 Homeless Student Delray Beach” initiative in partnership
• 43 volunteers donated 21 hours of time at the three with the Delray Beach Homeless Task Force.
Highlights:
orchid stations over four days • 35 restaurants and merchants participated
• 24 culinary experiences and events
• 22% increase in attendance
• 10 videos featuring downtown restaurants were
produced for television advertising and YouTube
promotion
• 21,525 website pageviews
• $3,000 raised for charity
Annual Report | 2017–2018 17