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POSITION MARKETING LIVE IT UP

   Downtown Delray Orchid Giveaway                                   Dine Out Downtown Delray
                                                                            Restaurant Week
In honor of Mother’s Day, the DDA hosted the Downtown
Delray Orchid Giveaway May 1-12, 2018. Shoppers              The 3rd annual Dine Out Downtown Delray Restaurant
visited the more than 200 fashion boutiques, art galleries,  Week from August 1 through 7, 2018 was produced by
gift shops, spas, salons, and fitness studios downtown,      the DDA in partnership with the Downtown Delray Beach
collected $200 in receipts and received a Phalaenopsis       restaurants, cafés and juice bars. The week featured
Orchid plant. This annual program is generously supported    special Dine Out Deals for $10 and under, multi-course
by the Downtown Merchant & Business Association.             prix fixe lunches for $20 and under and dinners for $40
Highlights:                                                  and under, as well as culinary experiences and events
•	 $140,000 in retail sales - a 22% increase from 2017       including cocktail, pizza and sushi making classes,
•	 550 orchids were given away – a 28% increase from         doughnut parties, craft food tours and more.
                                                             Charitable Partner: Living Hungry: “Not One Hungry
    2017                                                     Homeless Student Delray Beach” initiative in partnership
•	 43 volunteers donated 21 hours of time at the three       with the Delray Beach Homeless Task Force.
                                                             Highlights:
    orchid stations over four days                           •	 35 restaurants and merchants participated
                                                             •	 24 culinary experiences and events
                                                             •	 22% increase in attendance
                                                             •	 10 videos featuring downtown restaurants were

                                                                 produced for television advertising and YouTube
                                                                 promotion
                                                             •	 21,525 website pageviews
                                                             •	 $3,000 raised for charity

                                                             Annual Report | 2017–2018                                 17
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