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POSITION MARKETING LIVE IT UP
DDA Marketing Programs
Implemented and executed marketing programs focused on the various business categories that form our downtown constituents.
Small Business Saturday Downtowns Go Pink & Sidewalk Sale
• Downtown celebrated its small businesses on November • The DDA Partnered with the Susan G. Komen, South Florida
25, 2017. Chapter for their Downtown Goes Pink Campaign on
October 26, 2017.
• Comprised of 93% small business owners, both retail and
restaurants, many of whom have had their doors open for • Engaged Downtown businesses to be involved by donating
over 15 years and some as long as 85. through sales and participating in a Sidewalk Sale.
• The DDA was a Shop Small Neighborhood Champion. • Marketing plan included: DowntownDelrayBeach.com,
• 300 + businesses joined in the day. social media, public relations, email marketing, in-store
• Advertising plan included: television, newspaper, online, window posters (for participating businesses) and social
graphics for participating businesses to use on own social
social media, and YouTube. channels.
• Produced 24 new Shop Small street pole banners
• Distributed over 700 tote bags, balloons, door mats, • $5,000 raised in Downtown Delray Beach for the Susan
G. Komen South Florida Chapter.
stickers, pennants, crowns and posters to the participating
businesses.
First Friday Art Walk
• Collaboration among the DDA, businesses and merchants
to enhance the downtown art & culture scene.
• 10% increase in attendees.
• Strategic marketing plan targeted the tri-county area
including television, web, social media, print and digital
signage at two airports.
Annual Report | 2017–2018 15
