Page 13 - AnnualReport-17.18_v10_sf_18
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POSITION MARKETING LIVE IT UP

Advertising

The “Make it Yours” campaign was launched and became the basis for the year-round local, regional, national and international
advertising and branding campaign.

Print Advertising:
•	 Discover the Palm Beaches 2018 Visitors Guide 	 100,000 print copies plus digital
•	 Visit Florida Magazine – 2018 Annual Guide 	        150,000 copies
•	 Boca Magazine -- four advertisments 		              240,000 impressions
•	 Delray Beach Magazine -- four advertisments 	       240,000 impressions
•	 Delray Newspaper -- four advertisments 		           280,000 impressions
•	 The Coastal Star Newspaper -- four advertisments 	 153,000 impressions
•	 Horizon Travel Magazine February and March 2018 400,000 impressions

National and International Advertising

Toronto +58m impressions:                              New York +12m impressions:
•	 3 print advertisements in magazine;                 •	 One print advertisement,
•	 11,496 commercials on digital signage in The        •	 120 commercials on digital signage in Times Square
                                                       State of Florida Welcome Centers 1.25m impressions
     Path train station, Dundas Square and Gardener    •	 Digital Signage
     Expressway,
•	 12 social media advertisements, Financial District

Digital Signage Advertising                            Comcast Cable 12m impressions
                                                       •	 200 commercials

Featured Downtown Delray Beach – Shopping, Dining, Entertainment; Delray Beach Fashion Week, First Friday Art Walk, and Dine Out Downtown
Delray Restaurant Week

        PALM BEACH                                            FT. LAUDERDALE
         8 SCREENS                                              10 SCREENS
  3,840 VISUALS DAILY
480 VISUALS PER SCREEN                                     8,640 VISUALS DAILY
     115,200 Monthly                                   1,440 VISUALS PER SCREEN
    1,382,400 Annually
Annual Passengers: 6.3M                                        59,200 Monthly
    Annual Impressions:                                       10,400 Annually
         17,702,866                                     Annual Passengers: 33.4M
                                                            Annual Impressions:

                                                                 85,301,327

                                                                                      Annual Report | 2017–2018  13
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