Page 13 - AnnualReport-17.18_v10_sf_18
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POSITION MARKETING LIVE IT UP
Advertising
The “Make it Yours” campaign was launched and became the basis for the year-round local, regional, national and international
advertising and branding campaign.
Print Advertising:
• Discover the Palm Beaches 2018 Visitors Guide 100,000 print copies plus digital
• Visit Florida Magazine – 2018 Annual Guide 150,000 copies
• Boca Magazine -- four advertisments 240,000 impressions
• Delray Beach Magazine -- four advertisments 240,000 impressions
• Delray Newspaper -- four advertisments 280,000 impressions
• The Coastal Star Newspaper -- four advertisments 153,000 impressions
• Horizon Travel Magazine February and March 2018 400,000 impressions
National and International Advertising
Toronto +58m impressions: New York +12m impressions:
• 3 print advertisements in magazine; • One print advertisement,
• 11,496 commercials on digital signage in The • 120 commercials on digital signage in Times Square
State of Florida Welcome Centers 1.25m impressions
Path train station, Dundas Square and Gardener • Digital Signage
Expressway,
• 12 social media advertisements, Financial District
Digital Signage Advertising Comcast Cable 12m impressions
• 200 commercials
Featured Downtown Delray Beach – Shopping, Dining, Entertainment; Delray Beach Fashion Week, First Friday Art Walk, and Dine Out Downtown
Delray Restaurant Week
PALM BEACH FT. LAUDERDALE
8 SCREENS 10 SCREENS
3,840 VISUALS DAILY
480 VISUALS PER SCREEN 8,640 VISUALS DAILY
115,200 Monthly 1,440 VISUALS PER SCREEN
1,382,400 Annually
Annual Passengers: 6.3M 59,200 Monthly
Annual Impressions: 10,400 Annually
17,702,866 Annual Passengers: 33.4M
Annual Impressions:
85,301,327
Annual Report | 2017–2018 13