Page 12 - AnnualReport-17.18_v10_sf_18
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LIVE IT UP POSITION MARKETING
Create a positive image that showcases the downtown’s unique assets.
Website Guide to Downtown Delray Beach
DowntownDelrayBeach.com is the website to visit for “All The 2018 edition included an overview of downtown, fold-
Things Downtown.” Owned and operated by the DDA, the site out map, and listings for all things “Downtown Delray Beach.”
saw new gains this year in all statistics. 45,000 copies of the 50-page directory are distributed to five
Florida Welcome Centers and throughout the City of Delray
350,000 NEW VISITORS Beach and Palm Beach County. A digital version is available on
DowntownDelrayBeach.com.
956,000 PAGE VIEWS
Public Relations
TOP GENDER AGE
REFERRAL A communications strategy was developed and executed to
inform, educate, and engage the media, downtown businesses
MyDelrayBeach.com 62% 25-34 and residents.
55-64
UP 238% FEMALE • Increased media exposure through creation and distribution
YEARS of 23 press releases, garnering more than 378 unique
4,100 REFERRALS media placements through print, online, television and
social media.
TOP Events, Dining, Shopping,
VISITED Happy Hours, Beaches • Coordinated more than 67 media relations experiences
PAGES including interviews, requests for information and hosting
media and photographers on-site during DDA marketing
Videos programs.
Video remained an integral element of the DDA marketing The Set Branding Committee
initiatives. 21 videos were produced and distributed digitally
through DowntownDelrayBeach.com, television commercials, The DDA continued to enhance the promotional methods for
YouTube and social media channels Facebook and Twitter. The Set neighborhood. A new website has been launched,
Content Included: the DDA Executive Director serves as the Committee Chairman,
• Delray Beach Fashion Week and a new event was created -- Frog Alley Caribbean Festival
• Savor the Avenue -- which was held in May 2018.
• 10 New Co-Op Videos for Dine Out Downtown Delray
Social Media Posts
Beach
• Local Business Spotlights The DDA continues to promote the downtown district through
• Make It Yours social media portals such as Facebook, Instagram, Twitter, and
and more! Visit: YouTube.com/User/DelrayDDA LinkedIn.
Facebook
• 67,000 Fans
• $0 spent on fan acquisition, +3% Organic
• 418 Unique posts
• 3 million+ impressions, annual reach
• 296,270 video views, +27%
5th Annual Delray Beach Fashion Week 2018
• 58,691 page impressions
• 296,270 video views, +27%
YouTube
• 119 videos
• 280,221 unique views
Instagram Twitter LinkedIn
• 10,500 followers • 3,786 tweets • 183 followers
• 1,057 posts
12 Annual Report | 2017–2018