Page 12 - AnnualReport-17.18_v10_sf_18
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                            Create a positive image that showcases the downtown’s unique assets.

Website                                                         Guide to Downtown Delray Beach is the website to visit for “All        The 2018 edition included an overview of downtown, fold-
Things Downtown.” Owned and operated by the DDA, the site       out map, and listings for all things “Downtown Delray Beach.”
saw new gains this year in all statistics.                      45,000 copies of the 50-page directory are distributed to five
                                                                Florida Welcome Centers and throughout the City of Delray
350,000 NEW VISITORS                                            Beach and Palm Beach County. A digital version is available on
956,000 PAGE VIEWS
                                                                Public Relations
   TOP             GENDER     AGE
REFERRAL                                                        A communications strategy was developed and executed to
                                                                inform, educate, and engage the media, downtown businesses  62%        25-34                             and residents.
   UP 238%         FEMALE                                       •	 Increased media exposure through creation and distribution
                                YEARS                                of 23 press releases, garnering more than 378 unique
 4,100 REFERRALS                                                     media placements through print, online, television and
                                                                     social media.
  TOP              Events, Dining, Shopping,
VISITED             Happy Hours, Beaches                        •	 Coordinated more than 67 media relations experiences
PAGES                                                                including interviews, requests for information and hosting
                                                                     media and photographers on-site during DDA marketing
Videos                                                               programs.

Video remained an integral element of the DDA marketing         The Set Branding Committee
initiatives. 21 videos were produced and distributed digitally
through, television commercials,        The DDA continued to enhance the promotional methods for
YouTube and social media channels Facebook and Twitter.         The Set neighborhood. A new website has been launched,
Content Included:                                               the DDA Executive Director serves as the Committee Chairman,
•	 Delray Beach Fashion Week                                    and a new event was created -- Frog Alley Caribbean Festival
•	 Savor the Avenue                                             -- which was held in May 2018.
•	 10 New Co-Op Videos for Dine Out Downtown Delray
                                                                Social Media Posts
•	 Local Business Spotlights                                    The DDA continues to promote the downtown district through
•	 Make It Yours                                                social media portals such as Facebook, Instagram, Twitter, and
and more! Visit:                     LinkedIn.

                                                                                   •	 67,000 Fans
                                                                                   •	 $0 spent on fan acquisition, +3% Organic
                                                                                   •	 418 Unique posts
                                                                                   •	 3 million+ impressions, annual reach
                                                                                   •	 296,270 video views, +27%
                                                                                   5th Annual Delray Beach Fashion Week 2018
                                                                                   •	 58,691 page impressions
                                                                                   •	 296,270 video views, +27%

                                                                                   •	 119 videos
                                                                                   •	 280,221 unique views

                                                                Instagram            Twitter          LinkedIn
                                                                •	 10,500 followers  •	 3,786 tweets  •	 183 followers
                                                                •	 1,057 posts

12 Annual Report | 2017–2018
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