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LIVE IT UP POSITION MARKETING

Make it Yours...

is the comprehensive marketing campaign that showcases Downtown Delray Beach through an emotional,
human, and relational connection story. With all that Downtown Delray Beach offers, unlike any other city,
it’s the ability for residents and visitors alike to make it their very own unique experience. Why? Because
Downtown Delray Beach caters to many different people, lifestyles and interests.

14 Annual Report | 2017–2018