In The Press

DELRAY’S FABULOUS FASHION WEEK HITS ITS STRIDE

Delray Beach, FL (January 27, 2015)… That’s a wrap! The 2nd annual Delray’s Fabulous Fashion Week transformed Downtown from January 17-24, 2015 with runway events, designer trunk shows, styling tips, beauty events and of course shopping. With 35 events and more than 70 models showcasing over 250 looks throughout the week, hundreds of people attended the events, and the sold out fashion show runway seats raised more than $4,000 for the Achievement Centers for Children & Families, as well as Delray Beach Center for the Arts.

Led this year by Jule Guaglardi, owner of RoxyLuLu and created by the Delray Beach Downtown Development Authority and the local merchants, Fashion Week was a great opportunity for the more than 70 participating businesses to showcase their merchandise, designs, and create in-store events.
Highlights included:
• The festivities kicked off Saturday, January 17th with over 20 beautiful models, both men and women showcasing Delray SWIM in the streets and on the runway at Worthing Park.

• The inaugural Recycled Runway Fashion Show and Vintage Trunk Show & Tea Dance was presented January 18th by Naked Hair Salon & More and 4th Avenue Photography & Video and benefitted the Delray Beach Centre for the Arts.

• The Bold & Print – Ready to Wear Resort Wear Fashion Show was held on January 20th at 777 Plaza E. Atlantic Ave., and featured designs such as BCBG, Alan Paine, Lily Pulitzer, Trina Turk, Julian Chang, Lola Australia, Surf Bazarr, as well as a meet and greet with the Downtown Designers.

• Delray’s Fabulous Fashion Show Finale - “Gypsy’s to Jetsetters” - took place Saturday, January 24th on Atlantic Avenue in front of the Colony Hotel at 525 E. Atlantic Ave. Featuring original designs from 10 local designers and evening wear from over 40 fashion boutiques and shops throughout Downtown, the event also included a Vendor Showcase, entertainment by Matthew Farmer, and co-hosts Tim Byrd and Jules Guaglardi. A huge thank you to the downtown hair salons and makeup artists for beautifying all of the models, and to fashion show guest hosts Tim Byrd, Jules Guaglardi, and Arleen Roberts.

This year the 10 fashion designers based right here in Downtown Delray Beach took center stage. Their lines were featured throughout the week and incorporated into the Grand Finale fashion show. Be sure to stop by their stores for fashion of all kinds for men and women including pants, dresses, tops, leggings, shorts, skirts, belts, jewelry, handbags, swimsuits, ready to wear, one of a kind couture, bridal, and fitness wear.

“Fashion Week is truly a special event for Delray Beach because all of the participating businesses are based within the Downtown area, “ said Laura Simon, Associate Director, DDA, “ one of the main goals of the DDA is to market and promote the businesses to drive economic growth, and everyone coming together to highlight this unique niche, is a fantastic way to do this!”

Delray’s Fabulous Fashion Week sponsors were: Platinum - Lincoln of Delray; Gold - Delray Beach Magazine, Swatches and Rags, Roxy Lulu, Grimes Tents & Events, INNOV8; Silver - Naked Hair Salon & More, The Colony Hotel & Cabana Club, Salt7, Delray Garden Center, Samar Hospitality, Haystacks; Bonze – Margaux Riviera, The Fairfield Inn and Suites, 4th Avenue Photography, Birthdaycomp.com, and Miami Fashion Network; Media: The Pineapple Newspaper and VUP Media.

For a recap of Fashion Week photos and videos please visit downtowndelraybeach.com/fashion-week and facebook.com/delraydda.
For more information, please call 561.243.1077.
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Delray Beach Downtown Development Authority named recipient of two 2014 Downtown Merit Awards by the International Downtown Association for “The Practical Guide for Downtown Businesses” and “Delray’s Fabulous Fashion Week”

For Immediate Release:
(Washington D.C.) August 21, 2014--- During its 60th Anniversary Conference and Tradeshow in September, the International Downtown Association will recognize the Downtown Development Authority (DDA) with two Downtown Merit Awards for its work and initiatives related to “The Practical Guide for Downtown Businesses” and the “Delray’s Fabulous Fashion Week.”

The Practical Guide for Downtown Businesses project was among 10 qualified entries in the category of Downtown Leadership and Management This category features comprehensive and unique organizational approaches, projects, or programs that improved the effectiveness of downtown management organizations.

“Delray’s Fabulous Fashion Week” was among 17 qualified entries in the Events and Programming category. Submitted projects and initiatives in this category come from those organizations, such as the DDA, that are working to further their city centers by completing the following:
• Focused on programs and events that improved the image and vitality of downtown with events that promote downtown and attract visitors.
• Delivering projects that communicate the vision, mission, function, and achievements of the downtown or business district association.

“The Delray Beach DDA is honored to have been selected as a IDA International Award winner and recognize that our partners, the Downtown businesses, volunteers and board members were all a part of making these projects such a huge success,” expresses Marjorie Ferrer, Executive Director, Downtown Development Authority.

“The DDA’s projects received the IDA Merit Awards for delivering excellence in downtown management”, said David Downey, IDA President and CEO. “Each year the IDA Awards Jury recognizes organizations that utilize best practices in our industry. Both the Practical Guide for Downtown Businesses” and Delray’s Fabulous Fashion Week are shining examples of excellent downtown management delivering real value to the city.”

The Washington, D.C. based International Downtown Association (IDA) is a champion for vital and livable urban centers and strives to inform, influence, and inspire downtown leaders and advocates. With 500 members and thousands of friends, IDA is a guiding force in creating healthy and dynamic centers that anchor the well-being of towns, cities, and regions.

The Delray Beach Downtown Development Authority is the advocacy and management organization representing the interests of property owners in Downtown Delray Beach and is a proud member of the International Downtown Association.