Page 13 - annual report

POSITION MARKETING LIVE IT UP

EVENT MARKETING PROGRAM

The DDA team produced and executed merchant-driven event marketing programs throughout the year focused on the various business
categories that form the downtown constituents.

HIGHLIGHTS • Increased tourism marketing efforts through a partnership with
Discover the Palm Beaches, launched a DDA District Hotel Advisory
• Launched the inaugural Pineapple Grove Art and Committee, saw attendance growth and awareness for the DDA
Music Fest which brought the community together, operated Visitor Information Center, produced new videos and new
created a block-party atmosphere, highlighted music, signage in the Fort Lauderdale International Airport.
food, arts and culture, and had 100% of the vendors
from the Pineapple Grove Arts District. • Additional marketing promotions included: Downtowns Go Pink
on October 25, 2018; Shop Small Business Saturday & Beachside
• Elevated, upgraded and enhanced the Position Stroll on November 24, 2019; and Holiday Window Décor Contest
Marketing focus of the DDA including social media, November 29, 2018 – January 1, 2019.
public relations through media visits, local and national
advertising, and event production.

FIRST FRIDAY ART WALK DELRAY BEACH FASHION WEEK SAVOR THE AVENUE
October 2018 – May 2019 January 24-28, 2018 * 6th Annual March 25, 2019 * 11th Annual
Every first Friday of the month, the Fashion runway events at various venues, Five block, 1,320 ft. long
downtown art scene comes alive with fun, designers showcase, fashion, luncheon, boutique dining table down the middle
entertainment, art shows and open studios pop up shopping event. of Atlantic Avenue. DDA
partnership with JES Media

PINEAPPLE GROVE ART & MUSIC FEST DOWNTOWN DELRAY ORCHID GIVEAWAY WHY?
April 25, 2019 IN HONOR OF MOTHER’S DAY
Closed street event on NE 2nd Ave from • Drive economic vitality
Atlantic Ave to NE 3rd St. launched by May 1-11, 2019 • Activation of the downtown
the DDA showcasing diverse businesses Customers received a free Phalaenopsis Orchid spaces
and celebrating the culture of Pineapple plant with every $200 spent at downtown • Generate awareness for the
Grove. “Pineapple Grove Forever” kicked boutiques, art galleries, gift shops, spas, salons, neighborhood community
off the International Beatles on the Beach and fitness studios with over 500 orchids given • Engagement with residents
Festival held April 25-28 throughout away. Supported by the Downtown Merchant & and visitors
Downtown Delray Beach. Business Association. • Promotes camaraderie
among the businesses

FROG ALLEY CARIBBEAN FESTIVAL DINE OUT DOWNTOWN DELRAY
July 13, 2019 * 2nd Annual RESTAURANT WEEK
“Cruise through the Caribbean” was a August 1 through 7, 2019 * 4th Annual
closed-street event at Libby Wesley Plaza Dine out deals, multi-course prix fixe lunches and
and on SW 5th Ave celebrating the art, dinners, brunch, happy hour, culinary experiences
culture and long-standing Caribbean and events
history in the West Atlantic neighborhood.
Community planning committee.

BY 19,900 229 $695,250 $108,483
THE
#’S Attendees Merchant Participation Economic Impact from 49 Sponsors
+ ALL for Mother’s Day
$33,910 7 Event
161 Marketing
Donated to Charities Programs
Volunteers

Annual Report | 2018–2019 13