Page 10 - annual report

P. 10

LIVE IT UP POSITION MARKETING

CREATE A POSITIVE IMAGE THAT
SHOWCASES THE DOWNTOWN’S
UNIQUE ASSETS

DIGITAL PROMOTION & INVESTMENT

The DDA is instrumental in marketing downtown Delray Beach as a destination. A strategic marketing plan which includes a local, national
and international advertising campaign, public relations program, and digital and event marketing targeted to visitors and residents
accomplishes this goal.

DOWNTOWNDELRAYBEACH.COM

483,702 59% FEMALE; 41% MALE

Visitors VISITORS BY AGE

882,333

Page Views
TOP REFERRALS

25-34 55-64 65+

21% 20% 18.5%

12345 44-54 35-44 18-24
17.5% 6.5% 5%
Organic Search
Direct URL

Referral Sites
Social
Email