Page 11 - annual report
P. 11

POSITION MARKETING             LIVE IT UP

SOCIAL MEDIA                                                                24YouTube                    Instagram

           Facebook                                                         NEW VIDEOS                 16,900

                                        FAN                                 147,00 0*                   FOLLOWERS

                                  500+                                       UNIQUE VIEWS              331POSTS

                          66,850 UNIQUE POSTS                                  *on new videos in 2019    75,000

                          3.19+MIL EO VIEWS                                 33 4, 616                  2,300

                           IMPRESSIONS                                      TOTAL VIEWS
                                      sions
                           19%              VID19 8,0 0 0*

                            REACH
                          ganic impres
                                                     3,00 0+
*we didn’t create as many videos this year as last, so this number is down
                          in or
Facebook - DBFW                                                             Twitter                    LinkedIn

86,00 0+                                                                    FOLLOWERS
               IMPRESSIONS
VIDEO VIEWS                                                                                            300

                   120% INCREASE16 ,0 0 0                                                              FOLLOWERS

                       Top Affinity Categories

                           Travel, Shoppers, Beauty & Wellness, Lifestyles & Hobbies/Business Professionals, Sports & Fitness, Avid News Readers

ADVERTISING

                                                 PRINT ADVERTISING
                                                 1,071,250 Impressions

                                                                                                                 Annual Report | 2018–2019       11
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