Delray Beach Open and DDA Launching Tennis Window Decor Contest

The Delray Beach Open - an ATP 250 Tour tournament and Legends event held annually at the Delray Beach Tennis Center - in partnership with the Delray Beach Downtown Development Authority (DDA), are launching the inaugural Delray Beach Open Window Decorating Competition, Love at First Sight. The competition invites Downtown Delray Beach businesses to create tennis-themed storefront displays during the 2026 tournament, taking place February 13–22, with displays on view beginning February 1, 2026.

The name Love at First Sight is inspired by tennis’ iconic “love” score and the romantic timing of the tournament around Valentine’s Day—perfectly blending the spirit of the sport with a celebration of creativity, community, and Downtown Delray Beach.

The winning storefront will be selected by the public, with community voting open from February 1 through February 17. Visitors and locals are encouraged to explore Downtown Delray Beach, view the decorated windows, and cast their vote for their favorite display. The business receiving the most votes will be awarded the People’s Choice Award, presented live at center court of the Delray Beach Open on Wednesday, February 18.

Inspired by the iconic Wimbledon Village window display competition, Love at First Sight brings the energy and excitement of one of Delray Beach’s signature events directly into the heart of the city’s walkable downtown.

“With more than 60,000 fans attending the Delray Beach Open each year and international broadcast exposure in over 185 countries, this contest creates a unique opportunity for local businesses to showcase their creativity, attract new visitors, and celebrate one of Delray’s most beloved events,” said Adam Baron, Executive Director of the Delray Beach Open. “We’re thrilled to partner with the Delray Beach DDA to bring this new initiative to life and further connect the tournament with our downtown community.”

Starting February 1, participating businesses will design tennis-themed storefront displays incorporating the tournament’s aqua-and-yellow color palette, Valentine’s Day “love” motifs, and imagery inspired by both tennis and Delray Beach—while highlighting their own products and services.

“Downtown Delray Beach thrives on energy, creativity, and community—and this competition brings all three together,” said Laura Simon, Executive Director of the Delray DDA. “The Delray Beach Open is our city’s most signature annual event, and Love at First Sight gives our small businesses a fun, highly visible way to be part of the excitement. Inviting the public to vote makes this a true community celebration.”

Voting will take place through the DDA’s mobile-friendly digital pass, allowing voters to check in at participating locations and cast their vote. The winning business will receive cash prizes, a trophy, and the official designation of Delray Beach Open Window Display People’s Choice Champion, announced live on Stadium Court.

Starting February 1, the pass will be available at https://downtowndelraybeach.com/do/delray-beach-open.